Some of you may be familiar with the term travel meta-search engine, which better describes what we really are. Some other oft-bandied terms are "vertical search engine", or "domain-specific search engine".
How it works
Step 1: We search for you so you don't have to
So how does it all work? Well, when you do a search (flights, hotels, activities, more to come shortly) on Bezurk, we go search dozens of travel sites all around the world, and then present the results for you in a practical interface that lets you make sense of the huge amount of options available after we've collated the results. The travel sites we integrate consist of online travel agencies (also known as OTAs), airline websites, hotel aggregators and hotel chain websites. We even show airline tickets for low-cost carriers (such as Jetstar and AirAsia), something you don't often see on the websites of online travel agencies since they often do not participate in the reservations systems (also known as GDSs) used by the travel agents.
Imagine you had an army of 42 monkeys squatting in front of 42 computers searching 42 different travel sites for that perfect hotel room in Bali. Eventually they'll probably find that perfect hotel room for you (the theory behind how this works is not dissimilar to the infinite monkey theorem). Well, with Bezurk, instead of having to own those monkeys yourselves, we provide the monkeys.
Step 2: Filter & sort
What's so practical about the Bezurk interface you ask? Well, there are filters that allow you to limit the search results to fit into your budget, and you can even say that you want to fly between 1123pm and 1155pm next Saturday. Perhaps you only want to fly on Singapore Airlines, or you want to fly on the Airbus A380 (well, when it does finally start flying), or you want a 3-star hotel room on the cheap - just use the filters to show only the results that meet your needs. Of course, you can sort the results by price, by star rating (for hotels), and even by the duration of the flight.
Step 3: Book directly at the source
Once you've narrowed your selection and made your choices, we link you directly to the travel sites to make your purchase. Where the website allows it we link you straight to the booking page so you don't have to waste time running your search again. From this point on, you're dealing directly with the travel site. There're no hidden fees - you'd fine the exact same airfare, hotel room rate, or package deal for the same prices just as if you'd searched for it on the travel site itself.
Bezurk is NOT...
Bezurk is not an online travel agency nor a travel agent. We don't sell you anything since we have nothing to sell (well, that's not exactly true, since we do sell ad space). We do not have any airline tickets, hotel rooms, nor travel packages to sell you, but the travel sites we search most definitely do (we unabashedly suggest you check out what they have to offer whenever you are in need of any travel-related products by searching with Bezurk). Search with Bezurk, book with those other friendly people (who are not Bezurk).
Why we exist
Bezurk's raison d'être is to simplify and improve the way you search for airline tickets, hotel rooms, and travel packages on the web. We want to provide you with as many travel options as possible and the tools to sort through them without any bias so you can make an informed purchasing decision.
We're tempted to say things like "Bezurk delivers comprehensive access to the region's best deals through alliances with online travel agencies, hotel aggregators, hotel and airline and companies", or "Bezurk delivers our travel partners extremely qualified leads and unparallel ROI", and even throw in some travel industry jargon like how we provide "access to low-cost carrier inventory". But really, we're just trying to make the process of buying airline tickets, booking hotel rooms, and planning our vacations and business trips as painless as possible. We travel a lot ourselves so we've experienced firsthand the trials and tribulations of making travel purchases - we decided to solve those problems with Bezurk.
Who are we?
Bezurk is managed by a team of seasoned airline, hotel, online travel and internet industry experts which includes former senior management from InterContinental Hotels Group, Priceline, Zuji and Yahoo!. A handful of software developers (you can reach us at ), a single Web designer and a web standards Nazi make up our product team. And everyone in the office adores our 42 monkeys.
